Following the mould of MTV reality shows like"Jersey Shore" and"The Hills","The Only Way is Essex" follows the supposed lives of a group of nouveau-riche twenty-somethings in Essex, adhering to the common stereotypes of the respective county - big yet tasteless houses, huge nightclubs and wild parties, tarty blondes coated in fake tan, manly men who enjoy doing manly things, and of course, a no-nonsense grandmother who's fiercer than an RAF division. In a departure from a good number of British reality shows, the scenes are almost all evidently staged and cut, with a perfect level of soap-opera histrionics and bad acting thrown in for good measure. As such, the show comes across as a parade of cardboard cutouts devoid of any personality against a set of sterile backdrops.